Sable and Smoke
Brand and storefront for a small-batch roaster — roasted to order, shipped in 48 hours.
Sable & Smoke started in a garage with a secondhand drum roaster and a notebook. We built an identity that keeps that honesty — a warm serif system, roast-forward packaging, and a story page that earns trust before the sale.
The storefront runs on a headless commerce stack with a roast-to-order flow and a subscription for the regulars. Four coffees a week, each with tasting notes and a roast level you can read at a glance.
- Client
- Sable & Smoke
- Role
- BrandArt DirectionDesignEngineering
- Services
- Identity SystemPackagingStorefront
- Year
- 2024
- Live
- Visit site
Next caseMeridian Website — 2026
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